As an expert in the world of motorcycles and scooters, I have seen many brands come and go. But one brand that has stood the test of time and continues to impress me is Vespa. Not only are their scooters stylish and reliable, but they also hold their value better than any other vehicle on the market. In fact, according to data from J.
D. Power and Associates, Vespa scooters retain an impressive 72.1 percent of their value after three years of ownership. When J. Power first published their study on resale value, it only included cars. However, The New York Times reported that the data also extended to two-wheeled vehicles, with Vespa topping the list.
This is a remarkable feat considering that the average value retention for four-wheeled vehicles is only 55.7 percent. But what makes Vespa scooters stand out from the rest? For starters, they are a luxury brand with a long-standing reputation for quality and reliability. Since the 1950s, Vespa has been the go-to brand for scooters, and their elegant and classic designs have only added to their appeal. In fact, Vespa is often considered as iconic as other Italian luxury fashion brands like Versace, Prada, Gucci, and Fendi. It's no surprise then that Vespa scooters are often featured in advertisements for these high-end brands. And when you consider all of this, it's easy to see why Vespa scooters hold their value so well.
As an affiliate of A07 Online Media, LLC, we have partnered with select motorcycle stores and products to bring you advertisements on our site. In the United States market, Vespa currently holds a 20% share of new scooter sales. While this may not seem like a large number compared to the dominance of Honda and Yamaha, it's important to note that Vespa is still a relatively small player in the market. But that doesn't stop them from outshining their competitors when it comes to resale value. For example, if a friend were to ask me for advice on buying their first motorcycle, I would highly recommend a Vespa Sprint 150. Not only are they high-quality and iconic, but their value also doesn't decrease much year after year.
In fact, according to an article in The New York Times, the average Vespa retains 72% of its value after three years. J. Power has even recognized Vespa's exceptional resale value by awarding them with the highest resale value for used vehicles in the US market. And while their official press release may not mention scooters at all, it's clear that Vespa is leading the pack by a wide margin. So what makes Vespa scooters hold their value so well? For one, they are built with more metal in the body, making them more durable and resistant to damage. Even if you were to drop your Vespa in a parking lot, it would likely only result in a scratch or dent rather than broken plastic parts. As someone who has personally owned a 49cc Vespa Primavera, I can attest to their quality and durability.
In fact, I bought mine with the intention of selling it after three years to upgrade to a 125cc scooter. And thanks to Vespa's high resale value, I was able to do just that without losing much money.
