Vespa is the global icon of mobility on two wheels. Vespas are more than just scooters, they have become an icon of Italian culture and the phrase “made in Italy”. Enrico Piaggio, son of founder Rinaldo Piaggio, decided to move away from the aeronautical field to address Italy's urgent need for a modern and affordable mode of transport for the masses, and 75 years later, his vision has had a global impact. The goal was to create a simple, robust and affordable vehicle, and the end result of their combined efforts was the Vespa, the scooter that would take the world by storm and become the reference point for all mopeds. Piaggio Vespas would soon fill the streets of Italy with 1 million units sold in the first 10 years of production.
The Vespa differs from other scooters in that the body is made entirely of steel stamps welded together, which is exactly the way Piaggio manufactured its aircraft. Thanks to its heritage, Vespa can boast old and modern credentials at the same time, unparalleled success around the world and an extraordinary brand image.
Thanks to the intuition of Enrico Piaggio and the genius of the legendary Italian aeronautical engineer Corradino D'Ascanio, Vespa scooters were born in 1946.
The astonishing popularity of the Vespa earned it the title of the first mass-produced vehicle in Italy, and by 1960, 4 million Vespas had been sold worldwide. Vespa is an extraordinary and continuous story, which continues to inspire and influence the field of personal mobility. With its narrow waist, its great rear buzzing and engine, it looked like a wasp (vespa in Italian) and, with Enrico's exclamation, its name was engraved.Vespas have been continuously manufactured since 1946 at the Piaggio plant in Pontedera, near Pisa, in Tuscany (Italy). Both in Europe and in Asia, including the Americas, Vespa is synonymous with the exclusive scooter “Made in Italy”.”.
